GBOT-X: Simplifying Crypto Trading with a Decentralized Dashboard
Designed a one-stop trading dashboard for newly deployed tokens, eliminating the need for users to switch between multiple platforms. Led the design from ideation to execution as a solo designer.
Overview
About Gemach
Gemach is a DAO of community experts which provides tools to generate alpha across the DeFi ecosystem.
Our client currently had a Telegram bot for trading newly deployed tokens but also wanted to expand to a web app to address key gaps and grow their user base.
The Telegram bot faced challenges such as low adoption due to security concerns and users needing to switch platforms for information.
Problem Statement
Before trading in newly deployed tokens, users must verify scams, check tokenomics, check socials, assess honeypot risks, review charts, and more across different platforms — which makes the process tedious and time-consuming.
A one-stop solution for trading newly deployed tokens, consolidating all essential tools and data into a single dashboard, making trading seamless and efficient.
My Role
Solo Designer, leading the design from ideation to execution, collaborating with the developer and the client.
Target Users
Users engaged in trading of newly deployed tokens.
Video Walkthrough
Research
Building Domain Knowledge
Since I was a complete newbie in the crypto domain, I started by reading articles, watching videos, and taking notes to build a basic understanding.
This helped me ask the right questions when talking to users/client and gain deeper insights into their needs & requirements.
Competitor Research
Although there were no direct competitors solving the exact same problem, I looked at indirect competitors in the crypto trading space.
This helped me understand existing design patterns, what users were already familiar with, and how we could build on those mental models.
User Interviews
With the client's help, I connected with users in the crypto trading space to understand their needs and mental model to come up with a user-friendly solution.
The goal was to understand how people trade newly deployed tokens, their pain points, and identify the factors that influence their decisions.
Key Insights & Pain Points
After talking to 5 users, I got many insights that needed to be considered in order to design a user-friendly solution.
1. Reviewing the token's white paper/tokenomics.
2. Analyzing social media presence and engagement.
3. Checking token data on platforms like CoinMarketCap.
4. Verifying security and ensuring it's not a scam (e.g., using Honeypot checks).
5. Tracking the token's traction and growth over time.
Pain Points
Users need to navigate multiple platforms to gather information on newly deployed tokens.
The fast-moving market makes it hard to gather information in time, leading to missed opportunities.
The constant back-and-forth between different platforms slows down the decision-making process.
After talking to the users, I connected with the client to discuss the insights and to define the scope for the MVP.
Visual Design
Dashboard Overview
Search Functionality
Watchlist
The watchlist remains closed by default and expands when user opens it on intent.
Withdraw / Deposit
CTA in the bottom left to withdraw and deposit crypto into the wallets.
Activity Panel
The activity panel expands to show trade history, open orders, and wallet tokens.
Product Guided Tour
A guided tour for first-time users, helping them become comfortable with the platform.
Contextual Tooltips
These are contextual tooltips that only appear upon user intent.
Mobile Designs
Key Features
Feature 1: Multi Buy/Sell of Tokens
This feature allows users to buy/sell multiple tokens in a single trade.
- Users can save on gas fees by bulk trading tokens instead of trading individually.
- Since trading with newly deployed tokens is very rapid, the user needs to make trades very quickly to make profits.
- By consolidating purchases into one transaction, users can respond swiftly to rapid market movements and secure tokens before they sell out.
Iterations
Feature 2: Buying/Selling from Multiple Wallets
Allows users to trade the same token from multiple wallets at once.
High-demand tokens sell out rapidly, with strict wallet limits restricting purchases. This feature lets users buy tokens from multiple wallets, enabling them to act quickly and secure more tokens efficiently.
Learnings & Future Scope
Future Scope
Although the requirement for this project was only to design and hand off the final designs while the client handled development and launch, if I had the chance, I would have done more to ensure the best user experience.
Tested designs with real users before handoff to catch issues early.
Used feedback from testing to make improvements and refine the experience.
Observed how users interacted with the product after development to gather feedback.
What Users Said
Learnings
- Diving into an unfamiliar domain. This being my first project in the crypto space, I had a great learning opportunity to dive into crypto trading.
- Stakeholder management matters. Learned a lot about ensuring smooth communication with the client and development team.
- Advocating for user interviews was key. It gave me valuable insights that shaped the design and made it more user-friendly.
Thank you for taking the time to walk through this case study with me.